About Nerdonomics in Gomorron Sverige

Me and shoemaker Marcus Davidsson had great fun discussing Nerdonomics and his passion for hand sewn shoes in Gomorron Sverige. The discussion went on and on after the camera was off and they switched to the news. It is fantastic

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A week from launch

The speech turned into a book. After lots of comments after various seminars I realized that there was a story that had to be told. On April 29th “Nerdonomics – Why nerds start business and why it is important to Sweden”

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Boost in LA


A few weeks ago I met a lot of entrepreneurs from the creative sector at the Swedish Affair in LA. Specially gaming, digital and film. A number of them came up to me after my speach and confirmed the Nerdonomics

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About Nerdonomics

Nerdonomics is about the business opportunities that are created when subcultures connect with other subcultures globally. This means that customers with very specific knowledge, interest and demands find suppliers who do not only cater to these needs but share the

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