Nerdonomics is about the business opportunities that are created when subcultures connect with other subcultures globally. This means that customers with very specific knowledge, interest and demands find suppliers who do not only cater to these needs but share the same values. These businesses find the power in small data as they can constantly interact with their customers throughout the value chain. This includes product or service development, financing, production and marketing. By sharing and cooperating they will develop a superior experience. This can give them a superior position that can challenge the economies of scales of incumbents.
Do you have a story where you think that Nerdonomics apply please share it! Write it in whatever way you want. But it would be great if you cover one or more of these subjects. What was the passion driving the business in the first place?
In what part of the value chain have you leveraged interactivity with you customers or financiers?